Frequently Asked Questions
Off-page SEO refers to all activities undertaken outside of the actual website to find ways to rank higher on search engine results pages. These include link building, SMO, and content outreach. On the other hand, on-page SEO is a technical process of altering a webpage to make it more relevant to the keyword of interest.
Backlinks, also known as referral links, are links from one website to another. Search engines use them as indicators of a site’s relevance and credibility. Link popularity is an essential indicator of a website’s rank in search engine results, traffic quality, and recognition by other search engine bots.
Strategies for obtaining high-quality backlinks include creating quality content and contributing it to trusted sites through guest blogs and influencer endorsements. The most valuable backlinks originate from reputable sources that match the site’s niche and have good traffic and authority.
It is a term used to refer to the benefits transferred from one web page to another via a link. Search engines use this parameter to define a specific backlink’s authority, improving the target site’s visibility, credibility, and possible search engine ranking.